Elevating Government Initiatives through MMG’s Chinese Marketing Excellence
Challenge & Objective:
The Thai Ministry of Commerce sought to promote lesser-known durian and mangosteen products from Thailand‘s southern region to the Chinese market, aiming to expand awareness and export opportunities all year round besides the renowned eastern fruits.
Solutions:
The MMG team collaborated with trusted Chinese Key Opinion Leaders (KOLs) in Thailand, organizing comprehensive reviews and on-site visits to southern Thai fruit plantations. Under MMG’s guidance, KOLs published engaging content aligned with client requirements.
Results:
Explosive Reach: Each review exceeded 100,000 views within three days, accumulating a total accumulative traffic of over 1,000,000 views, boasting a remarkable 3% engagement rate.
Market Entry Breakthrough: Immediate inquiries and wholesale purchase commitments highlighted the campaign’s success in introducing southern Thai fruits to the Chinese market.
Immediate Impact: Strong interest from potential buyers validated the campaign’s effectiveness, marking a pivotal moment in exporting top-quality tropical fruits from Thailand to China.
