MMG

Chinese Expats Marketing

An increasing number of Chinese have relocated to Thailand.

The Chinese Expat community has doubled in the past five years, totaling around 1 million, making it the absolute largest foreign community in Thailand. An excellent opportunity for local businesses to establish a long-term relationship with potential customers.

Marketing to Chinese expats will result in direct sales, return business, referrals offline and online, exposure locally and in China, affecting your e-reputation and reviews for the future.

Expat Consumers

There are four fundamental reasons to focus on the Chinese expat consumers to increase sales and visibility with the community and beyond.

Throughout Thailand, MMG has successfully executed numerous community marketing campaigns for multiple brands and businesses.

High Net-worth Community

The existing filtered high-quality Chinese expats living in Thailand or the new arrivals who have gone through quarantine at ASQ hotels or AHQ hospitals have disposable income that we consider high-quality target consumers.

High Return on Investment

Local Chinese expat marketing is cost-effective and typically receives positive feedback and quick results.

We have developed successful step-by-step strategies that have resulted in a high ROI for our client.

Recruit Distributors & “True” KOLs

When your brand or product gains popularity with the local Chinese expats, word of mouth, reviews, and organic content will inevitably spread, impacting your brand’s success with the local market. In addition, the returning tourist will also view the positive reviews.

Besides this, it will expose your brand to potential distributors living in Thailand or doing research for Thai brands or products.

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Convert Sales

The Chinese expats in Thailand are a viable sales source and are considered quality leads.

Discover more about the Platforms and Solutions for Chinese Expat Marketing.

Community Marketing

Focuses on actively engaging the expat audience with helpful quality information, ensuring it is not intrusive and addresses the user’s needs.

We understand expat marketing because it is our business. In addition, we are Chinese expats living in Thailand that grasp all aspects of the market to deliver result-oriented community marketing.

The following are the key points in marketing to the Expat Chinese community. Caroussel/slider below with the bloc below.

MMG Thailand has built a network of WeChat groups and official pages that focus on a wide range of topics and interests that the Chinese expats trust.

Consistent Exposure

Press release
Banner ads

KOL Review

Advertorial
WeChat timeline ads

Build Community

Scan QR code
Friends invitation

Conversion

Exclusive coupon
Frequent engagement

WeChat Official News & Information Pages

There are two key official WeChat pages for daily news, lifestyle, and business with more than a million subscribers. These are the top official pages that Mainland Chinese living in Thailand get their daily information.

On WeChat daily news channels, the most effective content is well-written Chinese language press releases with a perceived value to the reader.

Also, purchasing banner advertisements is an effective way to get your message out in text, photos, or visual media, all within the large WeChat ecosystem.

Depending on your objectives, we will select the best WeChat official pages and format to deliver content that serves your business’s needs and gets results.

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WeChat KOL Pages

There are local KOLs that create content that focuses on various topics such as tips on living in Thailand, lifestyle, family, fashion. They are a trusted voice that is connected to their audience and are perceived as authentic and genuine.

Social media influencers can start a conversation, making marketing campaigns more engaging because they are real people sharing their thoughts and ideas about products. Influencers, or as they call them in China — Key Opinion Leaders (KOL) are very powerful, and they are vital in most marketing campaigns here in Thailand and China.

Word of Mouth (WOM)

It is influential in the consumer decision-making process; according to Weibo big data in 2018, 20% -50% of all purchasing decisions are influenced by the KOL.

MMG Thailand has developed many successful campaigns using the local Chinese expat KOLs.

Expat WeChat Groups

Expat groups focus on offering products or service promotions for various types of brands.

These WeChat groups are based on the central admin’s daily promotional offers, potentially attracting new first-time customers to try your product or service with more than 200,000 Chinese expats members.

We have created many comprehensive community marketing plans that get results.