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KOL is a term that stands for “Key Opinion Leader”, also known as an “influencer.” An influencer is a person or an organization with a valued perspective or has extensive knowledge in their area of expertise regarding particular goods or services.
They have more relevance and importance than the mass media considering they can relate and connect to their audience in an authentic, personal, and genuine way.
Social media influencers can start a conversation, making marketing campaigns more engaging, considering they are an authentic voice sharing their ideas and thoughts about products and services.
Word of mouth (WOM) is very influential in the consumer decision-making process; According to Weibo big data in 2018, 30% of all purchasing decisions have been influenced by a KOL with the market valued at 102 billion dollars. Compared to 2020, The KOL influences 50% -70% of all purchasing decisions and is worth 900 billion USD.
Elevate your brand with MMG Thailand‘s superior Chinese KOL/KOC services. MMG Thailand stands out through cutting-edge technology and precise data-driven selection of influencers of over 2,000,000 accounts.
At MMG Thailand, we boast millions of direct associations with Chinese KOL/KOCs across various platforms. This extensive network enables us to offer unparalleled reach and impact. Our proven approach, backed by concrete numbers, guarantees strategic and impactful engagements that set your brand apart in the competitive Chinese market.
You are not limited to a select few options – you’re exploring the full spectrum of possibilities with all the influential voices
Our process is not left to chance, it involves:
We ensure a level of professionalism unmatched in the industry.
Word of mouth (WOM) is very influential in the consumer decision-making process; According to Weibo big data in 2018, 30% of all purchasing decisions have been influenced by a KOL with the market valued at 102 billion dollars. Compared to 2020, The KOL influences 50% -70% of all purchasing decisions and is worth 900 billion USD.
Elevate your brand with MMG Thailand‘s superior Chinese KOL/KOC services. MMG Thailand stands out through cutting-edge technology and precise data-driven selection of influencers of over 2,000,000 accounts.
At MMG Thailand, we boast millions of direct associations with Chinese KOL/KOCs across various platforms. This extensive network enables us to offer unparalleled reach and impact. Our proven approach, backed by concrete numbers, guarantees strategic and impactful engagements that set your brand apart in the competitive Chinese market.
You are not limited to a select few options – you’re exploring the full spectrum of possibilities with all the influential voices
Our process is not left to chance, it involves:
We ensure a level of professionalism unmatched in the industry.
KOC, “Key Opinion Consumer”, are regular consumers who love to share authentic product reviews on social media channels. Most KOCs don’t have a large follower base but have a powerful impact on buying decisions in their circle of friends and followers.
KOCs typically have not more than a few hundred friends and followers on their social media channels. However, considering they are everyday shoppers, they are considered more relatable and trusted in their circle of followers and friends.
Setting up an Official WeChat account is the first step in your business Chinese marketing strategy.
WeChat takes the place of traditional websites, payment solutions, customer service lines, and many other functions. WeChat is the heartbeat of your Chinese online marketing strategy.
The differences between KOCs and KOLs:
Setting up an Official WeChat account is the first step in your business Chinese marketing strategy.
WeChat takes the place of traditional websites, payment solutions, customer service lines, and many other functions. WeChat is the heartbeat of your Chinese online marketing strategy.
The differences between KOCs and KOLs:
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Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110
211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110