Chinese-Tourists-Marketing-MMG

Chinese Tourists Marketing

In the wake of the pandemic, Chinese tourist arrivals in Thailand plummeted by 50%, from 10.9 million in 2019 to 4.5 million in 2023.
Notably, Q3 witnessed a shift, with 1.8 million Chinese visitors favoring stays of 4 to 10 days, spending 30,000 to 100,000 baht per person. This period marked a transition—Free and Independent Travelers (FIT) surpassed tour groups, reflecting a premium market shift
MMG Thailand seizes this opportunity, specializing in Chinese marketing to connect businesses with the evolving Chinese tourist landscape, ensuring a seamless connection with the emerging premium market
Chinese Tourist Sector Growth

Chinese Tourist Sector Growth

The Chinese tourist market in Thailand has been the most popular globally for the past decade and recovered quickly after China opened its border.
  • Higher personal Income
  • More overseas experience
  • Accessibility to online travel information
  • No International travel for almost two years
  • The Chinese economy continues to grow through pandemic
An-Increasing-Number-of-FITs-MMG

An Increasing Number of FITs

The days of big tour groups are declining, welcoming in a new generation of travelers. The Free Independent Travelers are growing by double digits each year due to expendable income, confidence, desire to be more adventurous, and technology liberated. 
MMG Thailand has helped hundreds of businesses increase their brand visibility and revenue with a comprehensive strategy. We stand ready to help your business achieve outstanding results. 

Contact Us To Grow Your Sales

Timing-and-Solutions

Timing and Solutions

Marketing helps people discover and make decisions each step of the way, from the intention to the execution, followed by payment, and finally leaving their review of their experience.

We divide this into three distinct phases that have a specific solution to maximize the results.

The seeding process introduces potential customers to your business and brand, leading them to make a booking or purchase goods or services at the business’s location.

 

We accomplish the initial step by using various channels to ensure your brand or product is visible and stands out among the competitors. The strategy uses multiple platforms and media to direct the customer to ask questions, make a booking, visit your business, and purchase. 

When the customer executes a transaction, some will also write a review or post photos of their experience.

 

99% of all transactions with Chinese FITs will pay via one of two digital payment options, so it is necessary to have these specific payment options available on demand. In addition, consumers must have a positive experience to review and post on social media.

The critical period for the consumer to review, give feedback and share content that will determine your business’s long-term reputation in the market. 

 

The organic reviews and posts will eventually become the content and information that will affect your target audience’s decision-making in the future. These reviews and posts are on several different channels such as review sites, short videos, and social media.

Chinese Tourist Sector Growth

The days of big tour groups are declining, welcoming in a new generation of travelers. The Free Independent Travelers are growing by double digits each year due to expendable income, confidence, desire to be more adventurous, and technology liberated.
MMG Thailand has helped hundreds of businesses increase their brand visibility and revenue with a comprehensive strategy. We stand ready to help your business achieve outstanding results.

Platforms & Solutions

We offer practical and efficient result-driven options

MMG Thailand Partners

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

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