China is the largest e-commerce market globally, with 53% of all retail sales on purchases made online, accounting for 52.1% of all e-commerce sales globally at 2.78 trillion USD. Compared to the United States that ranks number 2 globally with 843.15 Billion USD.
MMG, the number one e-commerce expert in Thailand, is ready to build your brand in China and help you tap into the billion-dollar e-commerce market.
Research and analysis is the first step in ensuring that your product or brand is right for China’s e-commerce market.
Many companies don’t do the proper research and learn too late that Chinese consumers don’t like their products or packaging.
MMG Thailand will research the market using big data from the specific market and all potential competitors to ensure the product, packaging, marketing, and story are all suitable for the Mainland Chinese e-commerce market.
It is necessary to execute thorough research to ensure that your brand, product, and packaging are appropriate for the Chinese market before starting your expansion plans.
A product that sells in Thailand or is a flagship product might not be suitable for China, and in some cases, one of your secondary products turns out to be the best seller.
MMG Thailand has an international team of research professionals in China and Thailand that can understand your company’s culture, identity, and goals to deliver comprehensive research that will help you succeed.
A benchmark for competitors, market intelligence, and consumer insights.
Mapping and scoring platforms that can be leveraged according to your business objectives for your digital integration strategy.
Researching in an objective and data-driven approach ensures the creative briefing recommendations are accurate and will be effective
Collecting data from local professionals and end-consumers to give more insight into branding direction.
Collecting KPIs and strategic support information.
Research is a crucial phase in the planning process. Ensuring your strategy is targeted and ultimately successful in building a prestigious and resonating branding image will help you compete with local brands and have a competitive edge over other foreign competitors.
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