WeChat has more than one billion active users, China’s biggest social media platform, similar to international platforms like Facebook and Line. It is the primary application that Mainland Chinese communicate and share their daily lives.
Redbook is one of China’s most trusted platforms for females with a unique blend of trusted user-generated content, word of mouth advertising, and online community-building. With 70% of users born after 1990, 80% are female with 350 million total registered users.
Douyin (Tiktok China) has amassed more than 800 million daily active users. The demographic is mainly 19-35 years old and growing fast, making it the number 1 sharing app in Mainland China, created by young tech giant Bytedance.
Baidu is the number one search engine in China. With 90% of internet users in China using Baidu (over 900 million people), over 75% of the nation’s online search queries are on Baidu, equating to billions of searches per month.
Share your knowledge, experiences, and thoughts with the world.” Questions are created, answered, edited, and organized by the users in various topics.
KOL is a term that stands for “Key Opinion Leader”, also known as an "influencer." An influencer is a person or an organization with a valued perspective or has extensive knowledge in their area of expertise regarding particular goods or services.
Alipay, the most widely used third-party online payment service provider in China. With over 100 Million daily transactions and over 520 million active users. Their primary service is a digital wallet that includes a mobile app that directly allows users to purchase with a QR code.
The emergence of China's e-commerce market's added value has accounted for more than one-third of China's 34.81 trillion RMB GDP, with the penetration rate of online shopping at 79.7% in 2020.
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"China's one-stop travel platform" Ctrip is the leading provider of room reservations, Tour packages, transportation, and corporate travel, including other travel-related services. It was established in 1999 and has seen rapid growth to now have more than 210 million users per month, making for the largest travel company in Asia and China.
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