Healthcare awareness is increasing, with more users prioritizing medical care, wellness, and informed consumption.

The share of per capita consumption expenditure relative to disposable income can be divided into two phases: before 2019 and the “post-epidemic period” after 2020.

Introduction Thai brands targeting Chinese consumers—whether residents or tourists—need to shift to a data-driven, content-focused strategy, which is key to successful Chinese marketing.

Platform side: clarify its own positioning, keep up with consumer trends, and actively explore growth paths other than low-price competition.

Xiaohongshu (Little Red Book) is a powerhouse social commerce platform with over 260 million monthly active users. To succeed, brands must understand its ecosystem and apply expert strategies.

Creating a price comparison advantage is an important starting point for platforms to establish price competitiveness.

The Chinese e-commerce market is transitioning from rapid growth to a bottleneck phase,

The underlying logic of platform rule optimization is to enhance platform competitiveness by improving consumer satisfaction.

China’s outbound tourism industry is recovering rapidly, with improvements in visas and transportation enhancing the market’s recovery pace.

OTA platforms are the main platforms for outbound travel users to book, fulfill, and obtain information,

In 2023, China became the largest overseas tourism market, with 101 million outbound travelers and $196.5 billion in spending.

Brands are increasingly utilizing live-streaming e-commerce across multiple platforms to reach consumers through a multi-channel marketing strategy.

Since 2020, government departments have established explicit regulations to supervise parties in the live-streaming e-commerce industry,

International schools have numerous operational factors, including faculty quality, curriculum, student advancement, facilities,

In the 1970s, as New China was founded and reforms were implemented, the presence of foreign embassies,

Consumers prioritize taste and health in food purchases due to improved living standards and increased health awareness.