To cater to consumer demands, brands need to exude warmth, commitment to quality, and resonance with prevailing trends. Evolving brand communication requires richer, deeper interactions and the dissemination of valuable content. Consumers seek detailed product information, focusing on ingredients and user experience, to establish trust and ensure product safety and efficacy.

In the realm of informational content, comparisons, personal usage sharing, ingredient knowledge dissemination, and updates on favored products are essential touch points aligned with consumer needs. Brands must orchestrate multiple-channel combinations spanning search, content, information platforms, and e-commerce to deliver authentic and trustworthy content, influencing purchasing decisions positively in the dynamic Chinese beauty and household cleaning market.