MMG

Chinese Tourists Marketing

The Chinese tourist market in Thailand has been the most popular globally

Mainland Chinese Marketing

China has a large population and booming economy with over 1.4 billion citizens

Thailand-Based Chinese KOL/KOC Services

A distinctive avenue connecting you with 3,000+ credible Chinese KOC/KOL accounts in Thailand

Chinese Expats Marketing

The Chinese Expat community has doubled in the past five years

China-Based Chinese KOL/KOC Services

Elevate your brand with MMG Thailand‘s superior China-based Chinese KOL/KOC services

Research-Analysis

China is the largest e-commerce market globally, with 53% of all retail sales

Logistics-Fulfillment

Optimize your logistics program with the best supply chain and customer service solutions partner.

Sales-Conversion

Embark on a journey with MMG Thailand, where results speak louder than words.

Operations-Store Set-Up

Let your brand shine through with our expertise to set up and operate your storefront.

Marketing-Performance

Get your brand in front of the right Chinese consumers.

Chinese Recruitment

We offer full-circle business support services with our team and partners in Thailand and Mainland China.

Trademark-Patent Registration

At MMG Thailand, we pride ourselves on giving our clients the most relevant expert

Localization-Translation-Language Lessons

If your company requires Chinese language communication material

Chinese Company Set-Up

Setting up a company requires quite a few more steps than most other countries

Chinese FDA/NMPA Registration

In the intricate landscape of China‘s healthcare and cosmetic industry

Full-Service Chinese Marketing

Get your brand in front of the right Chinese consumers.

National-Level Media Press Release

We offer Chinese public relations services in various industries

Vertical Industry Media Press Release

Position your brand as an industry authority with MMG Thailand’s Press Release services

Portal Media Press Release

Step into the spotlight with MMG Thailand’s Press Release services

Chinese Celebrity Endorsement

We offer Chinese public relations services in various industries, including national media

9 APR 2024

China’s E-Sports Industry Overview:

The forthcoming Hangzhou Asian Games presents a significant developmental opportunity for China’s E-Sports sector. Since 2022, numerous regions have ramped up support for the industry, aiming to establish advanced E-Sports cities. For example, Hangzhou, capitalizing on the Asian Games, is set to become an international animation hub and a renowned E-Sports city by 2025.

Development Background:

In December 2018, the State Council issued guidelines to achieve a 2 trillion yuan sports competition and performance industry by 2025. With the global sports industry revival, numerous professional leagues and international events have resumed, creating new prospects. The inclusion of E-Sports in professional sports competitions and performances further contributes to the industry’s high-quality development.

Social-Cultural Context:

With over 1.06 billion mobile internet users, mobile gaming is increasingly popular. In 2022, market influences led to a significant decline in investment and financing in the gaming and E-Sports industries. However, with the restoration of industry policies and the full resumption of E-Sports events in 2023, a rebound in related investment and financing markets is anticipated. The metaverse industry, despite a subdued domestic venture capital market, saw increased attention and potential for the E-Sports industry’s innovation.

China’s E-Sports Market:

The 2022 Chinese E-Sports market valued at approximately 157.9 billion yuan experienced a 5.6% year-on-year decline due to macroeconomic impacts and conservative event planning amid the pandemic. However, the orderly recovery of social activities and events, alongside comprehensive sports events like the Hangzhou Asian Games, will drive market rebound and growth.

E-Sports Segment Market:

E-sports gaming accounted for 75.6% of the market in 2022, with the ecosystem projected to grow. By 2025, the E-Sports ecosystem is estimated to hold 29.4% of the market share.

E-sports User Base:

In 2022, China had about 504 million E-Sports users, with a 0.4% year-on-year decline primarily attributed to gaming user loss. Anticipated Hangzhou Asian Games events in 2023 are expected to expand the esports user base.

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

About MMG Thailand:

MMG Thailand is the first and only Chinese-owned Chinese marketing company in Thailand that aims to connect Sino-Thai cultures and power partners’ success.

We:

are from mainland China, based in Thailand
provide real-time Chinese market information
represent the highest standards of industry professionals
customize all solutions and plans
offer a friendly budget and flexible financial terms
continue delivering good results

We’re committed to providing deep insights into the rapidly changing Chinese market and leveraging our rich experience to facilitate your growth in this dynamic environment.