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Baidu
Baidu is the number one search engine in China. With 90% of internet users in China using Baidu (over 900 million people), over 75% of the nation’s online search queries are on Baidu, equating to billions of searches per month.
Baidu’s services, products, and layout are very similar to those of Google. Still, it addresses the Chinese market and censors with all search results and content that are not in compliance with Chinese regulations.
Baidu gains advertising revenue with a system that is similar to Google by bidding on keywords that trigger their ads to appear. In addition, you can also pay to appear first on the search page.
Baidu ranks sites partly based on their compliance and quality of content. So It is necessary to have a fully translated and localized website that conforms to the Chinese standards because algorithms attach importance to the context in which words are used.
Over seven million websites use Baidu Analytics and favor Chinese websites with the .cn extension. Therefore, it is good to register your company in China if you want to be indexed on the country’s most-used search engine.
Baidu ranks sites partly based on their compliance and quality of content. So It is necessary to have a fully translated and localized website that conforms to the Chinese standards because algorithms attach importance to the context in which words are used.
Over seven million websites use Baidu Analytics and favor Chinese websites with the .cn extension. Therefore, it is good to register your company in China if you want to be indexed on the country’s most-used search engine.
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