Douyin (Tiktok China) has amassed more than 800 million daily active users. The demographic is mainly 19-35 years old and growing fast, making it the number 1 sharing app in Mainland China, created by young tech giant Bytedance.
The application allows users to create, edit, and share short videos for up to 5 minutes or live streams, often featuring music in the background. However, contrary to what people believe, there are many news and information videos, adding to the app’s appeal.
It is the most popular video platform in China and one of the best places for e-commerce shops to sell products and gain brand awareness. Brands can own their channels and promote original content with KOLs driving instant sales and product awareness, transforming the way businesses and brands sell and market their products.