“Share your knowledge, experiences, and thoughts with the world.” Questions are created, answered, edited, and organized by the users in various topics.
The demographic of users are generally well-educated, higher-income with above-average purchasing power. Many brands are looking to attract this audience, with 102 million MAU (Monthly Active Users), on China’s most extensive knowledge-sharing community platform.
Using Zhihu is an effective way to establish your brand‘s reputation with Chinese consumers with trusted quality content. It’s similar to Quora or Pantip of Thailand.