Mainland Chinese Marketing


Mainland Chinese Marketing

China has a large population and booming economy with over 1.4 billion citizens and has the world’s second-largest economy globally,  soon to be number one.
In addition, they have a rapidly growing middle class, accounting for 58% in 2019, and is estimated to grow by an additional 31% by 2022, making the average household earnings between $9,000 – $34,000 annually, according to McKinsey & Company’s journal.

In China,  platforms such as Facebook, Youtube, and Twitter are blocked. They have entirely different platforms and applications from the rest of the world and must be approached in the Chinese way, language, content, and engagement style.

In addition, 75% of transactions in China are done via payment applications versus 20% on average in other parts of the world.

Several essential e-commerce and cross-border solutions can launch your brand and products in mainland China to potentially reach a portion of the more than one billion consumers in China. 

Discover more about the Platforms and Solutions for Mainland Chinese Marketing

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