MMG

Chinese Tourists Marketing

The Chinese tourist market in Thailand has been the most popular globally

Mainland Chinese Marketing

China has a large population and booming economy with over 1.4 billion citizens

Thailand-Based Chinese KOL/KOC Services

A distinctive avenue connecting you with 3,000+ credible Chinese KOC/KOL accounts in Thailand

Chinese Expats Marketing

The Chinese Expat community has doubled in the past five years

China-Based Chinese KOL/KOC Services

Elevate your brand with MMG Thailand‘s superior China-based Chinese KOL/KOC services

Research-Analysis

China is the largest e-commerce market globally, with 53% of all retail sales

Logistics-Fulfillment

Optimize your logistics program with the best supply chain and customer service solutions partner.

Sales-Conversion

Embark on a journey with MMG Thailand, where results speak louder than words.

Operations-Store Set-Up

Let your brand shine through with our expertise to set up and operate your storefront.

Marketing-Performance

Get your brand in front of the right Chinese consumers.

Chinese Recruitment

We offer full-circle business support services with our team and partners in Thailand and Mainland China.

Trademark-Patent Registration

At MMG Thailand, we pride ourselves on giving our clients the most relevant expert

Localization-Translation-Language Lessons

If your company requires Chinese language communication material

Chinese Company Set-Up

Setting up a company requires quite a few more steps than most other countries

Chinese FDA/NMPA Registration

In the intricate landscape of China‘s healthcare and cosmetic industry

Full-Service Chinese Marketing

Get your brand in front of the right Chinese consumers.

National-Level Media Press Release

We offer Chinese public relations services in various industries

Vertical Industry Media Press Release

Position your brand as an industry authority with MMG Thailand’s Press Release services

Portal Media Press Release

Step into the spotlight with MMG Thailand’s Press Release services

Chinese Celebrity Endorsement

We offer Chinese public relations services in various industries, including national media

23 APR 2024

Analysis of the Development of Esports Gaming Products in China

The life cycle of electronic sports games is long, and rejuvenation creates high-quality IP.

Esports gaming products in China boast long lifecycles, exemplified by popular games such as Honor of Kings and Identity V, which have thrived for over 10 years. Developers consistently innovate, introducing new gameplay and competitive strategies. However, unlike traditional sports, esports games are significantly influenced by developers or operators, highlighting the evolution of esports towards recognized formal sports.

Analysis of the Development of Esports’ Sportsification in China

The 19th Asian Games in Hangzhou in 2022 will introduce esports as an official event, featuring seven gold medals in esports events like Honor of Kings, Peacekeeper Elite, League of Legends, DOTA 2, Three Kingdoms Rush, FIFA Online 4, and Street Fighter V. China’s esports industry has made progress in establishing competition standards and standardizing talent selection.

Analysis of the Development of China’s Esports Industry Organizations

The esports industry in China has seen significant progress in research and management, with the establishment of the first national-level Esports Research Institute by the Central Radio and Television General Station the China Esports Industry Research Institute by the China Audio-Video and Digital Publishing Association and the Jing’an District People’s Government.

Analysis of the Development of Esports Content Broadcasting in China

The internet era has led to the expansion and deepening of content distribution channels for esports, with new media channels enhancing market influence and social awareness. Traditional media, self-media, and offline venues are also joining the discourse, integrating esports with traditional Chinese culture.

The Key Track in China’s Esports Industry – Event Operations

The esports industry’s increasing influence has led to more third-party companies organizing esports events, enhancing event operators’ capabilities. This is due to intense sponsorship competition and high costs, as well as the convenience of event authorization by gaming companies like Tencent and NetEase.

The Key Track in China’s Esports Industry – Esports Clubs

Esports clubs are diversifying revenue models to focus on tournament performance, establishing their intellectual property, creating brand value, and expanding revenue streams through peripheral products and diversified entertainment content. As regionalization in the industry continues, more clubs are expected to have their home venues.

Competitive marketing

IP and eSports are embracing innovative models to engage younger demographics. These models include co-branded products, co-created content, themed events, and immersive experiences, extending beyond traditional sponsorships to create a competitive arena for brands.

The Key Track in China’s Esports Industry – Esports Plus

The emerging esports industry is undergoing organic integration, leveraging technologies like 5G, VR/AR, AI, IoT, and cloud computing. This integration not only enhances the consumer experience but also opens up new development opportunities and economic benefits for the industry

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

About MMG Thailand:

MMG Thailand is the first and only Chinese-owned Chinese marketing company in Thailand that aims to connect Sino-Thai cultures and power partners’ success.

We:

are from mainland China, based in Thailand
provide real-time Chinese market information
represent the highest standards of industry professionals
customize all solutions and plans
offer a friendly budget and flexible financial terms
continue delivering good results

We’re committed to providing deep insights into the rapidly changing Chinese market and leveraging our rich experience to facilitate your growth in this dynamic environment.