Triumphs beyond Shelves with MMG‘s Trailblazing Chinese Marketing Services
Challenge & Objective:
Singha faced a pressing need for rapid and extensive exposure among the Chinese expatriate community for an upcoming food festival scheduled within four days. Quick decision-making and immediate action were crucial to capture the attention of this audience.
Solutions:
MMG swiftly mobilized by partnering with influential media channels, leveraging its powerful connections to prioritize the project, even persuading some to reschedule previous commitments. The strategy amplified exposure for the “Singha Foodfest” by procuring traffic from the top five KOL/news channels within the Chinese expatriate community. Additionally, the event’s details were disseminated across more than 400 expatriate WeChat groups.
Results:
Extensive Reach: Achieved 100,000+ impressions leveraging traffic from top KOL/news channels and targeting 400+ expat WeChat groups, significantly boosting online visibility.
Event Impact: Welcomed over 500 enthusiastic Chinese attendees within a mere four days, showcasing immediate engagement and positive reception among the expatriate community.
