Crafting Joyful Collaboration and
Riding the Success Wave with MMG’s Holistic Approach
Challenge
Limited brand awareness among Chinese consumers
Lack of knowledge about Andamanda Water Park as a tourist destination in Phuket
Price inconsistency due to a dispersed distribution system.
Solutions:
Digital Marketing: Utilized WeChat, Weibo, and Redbook (Xiaohongshu) for content creation, advertising, and PR. Collaborating with both China-based, and Phuket-based influencers to promote the water park, extending brand exposure to 30 leading Chinese tourism platforms
Price System Integration: MMG scrutinized retail prices on key OTA platforms, delivering market reports to clients. Through negotiations, we aligned vendor prices with market standards.
Promotion During Peak Periods: Implemented focused promotions during peak seasons, significantly boosting brand awareness. Statistics reveal that almost 20% of Chinese tourists in Phuket visited the water park.
Results:
Market domination and social growth: Redbook followers surged by over 900 with consistently positive reviews with in a few months from scratch, showcasing the park’s allure and gaining momentum among Chinese travelers. Over 500 user posts in a month vividly highlighted their vibrant experiences.
Traffic evolution and Chinese visitor engagement: successfully transformed traffic dynamics, starting from zero and evolving into a thriving natural influx. Promotional efforts boosted daily Chinese visitors from 30-60 in June to 100 in July with a monthly 300% growth, reflecting a growing trend among Chinese tourists, with nearly 20% of all Chinese visitors in Phuket opting for the water park experience.
Enhanced Chinese visitor experience: Implemented Chinese signage across the park for improved navigation. Recruited mandarin-speaking staff and introduced park shuttle services for Chinese guests.
Customer Loyalty and Brand Image: Secured a noteworthy 25% increase in repeat bookings, a remarkable feat considering the consistently high demand. Additionally, the accumulation of over 300 positive reviews significantly enhanced the brand image.
Strategic marketing yield: Established a flourishing natural flow of visitors, with approximately 85% of park attendees opting to purchase annual passes.
