MMG‘s Chinese Marketing Delicacies Delivered Flavorful Success Among Chinese Tourists
Challenge
Lack of Chinese-Friendly Services: Nara initially struggled to cater to Chinese-speaking customers due to the absence of translated menus and services in Chinese language.
Limited Online Presence: The restaurant’s online visibility was minimal, and potential customers had no easy way to access information or reviews about Nara online.
Solutions:
Chinese Menu Creation: we introduced a comprehensive Chinese menu, enabling Chinese-speaking customers to easily understand the dishes
QR Code Campaign: we suggested a QR Code Campaign that offered complimentary beverages to customers who scanned the codes
KOL/KOC Collaboration: Engaged with 10 Chinese influencers and 50 amateur reviews per month on Redbook based in Thailand to promote 8 Nara branches in Bangkok and Chiang Mai, Pattaya.
Dianping Premium Accounts: Registered Dianping premium accounts, and managed the POI’s ads, ranking, cash-coupon, and online giveaways
Results:
Increased footfall: there has been a significant increase in customer footfall, especially among Chinese-speaking diners. Current, more than 70% of Nara’s customers are Chinese, with a monthly count of 14,000 Chinese visitors.
Enhanced engagement: nearly every customer started scanning QR codes to learn more about the restaurants. This resulted in a remarkable growth of over 500% in Nara’s WeChat followers for 6 months’ operation
Increased Popularity: Resulted in long queues of eager customers, diners may have to wait up to 1 hour during peak hours.
