China’s leading e-commerce Tmall is the most popular online shopping platform in the country. The Alibaba-owned website has more than 700 million monthly users with hundreds of millions of products, both foreign and domestic, being bought and sold.
Global brands and products looking to drive growth in the market need to understand Alibaba’s flagship platform’s fundamental ins and outs to perform successfully.
What is the difference between Tmall and JD.com?
Before deciding to enter China, research is crucial; Tmall and JD.com (partially backed by Tencent) are the country’s two most prominent players in the e-commerce landscape. So, what are the critical differences between the two platforms? From historic tendencies Tmall for fashion, JD for electronics.