Baidu is the number one search engine in China, with 90% Internet users in China using Baidu (over 700 million people). Also, over 75% of the nation’s online search queries are on Baidu, which equates to billions of searches per month.
Baidu’s services, products, and layout are very similar to those of Google. Still, it addresses the Chinese market and censors all search results and content that are not in compliance with Chinese regulations.
Baidu gains advertising revenue with a system that is similar to Google by bidding on keywords that trigger their ads to appear. In addition, you can pay to rank first in the searches. Baidu ranks sites partly based on their compliance and quality of content. So It is necessary to have a fully translated website that is sure to conform to the Chinese standards. The Chinese language is very complex, and the fact that some words have multiple meanings. In addition, search algorithms attach great importance to the context in which words are used in the content.
Over seven million websites use Baidu Analytics. Baidu favors Chinese websites with the .cn extension. Therefore, it is good to register your company in China if you want to be indexed on the country’s most-used engine.

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