Live commerce used to be one of the easiest ways to sell on Douyin. Now, its grip is starting to weaken. Average viewing time for livestream shopping sessions

A perfectly produced campaign can tell prospective Chinese families what a school wants them to know. But an authentic student story can show them what the school actually feels like.

The way Chinese consumers are changing how they search. Instead of relying only on Baidu, many now ask AI assistants like DeepSeek, Doubao, and Baidu ERNIE for direct recommendations.