The growing interest in healthcare and medical aesthetics has led to a surge in discussions and consumer engagement. From rising concerns about product safety and quality to the increasing popularity of treatments like laser procedures and plastic surgery, users are becoming more informed and selective. This article explores key trends, including shifting consumer preferences, hot topics in medical aesthetics, and the growing influence of content marketing in shaping purchasing decisions.
Trending Healthcare Discussions
Common topics include small text on pharmaceutical labels, the effectiveness of traditional Chinese medicine, identifying vitamin deficiencies, and whether DHA is beneficial or just marketing. Many also seek top fish oil supplements and leading medical device manufacturers.
Rising Engagement in Health Content
Healthcare discussions surged by 43% in Q2 2024 and grew 91% year-over-year, highlighting increased public interest in wellness and informed decision-making.
Gender Trends in Medical Aesthetics
Men prefer laser treatments, while women favor skincare and plastic surgery, with visits every
2–3 months—women more frequently than men.
Sample: 90 users who have consumed medical aesthetics projects; surveyed
Users Pay More Attention to the Quality of Medical Aesthetics Projects
Users show a significant preference for high-quality medical aesthetics projects, maintaining a cautious attitude towards safety and service quality, with particular attention to treatment safety, service quality, and effectiveness.
Detailed User Segments
Factors Men Care More About: Men prioritize safety, effectiveness, and clear post-care guidance. They seek value for money, care about recovery time, and prefer minimal disruption to their schedules.
Factors Women Care More About: Women focus on safety, post-care, compliance, and insurance. They value personalized consultations, advanced technology, and a luxurious clinic environment.
Medical Aesthetics User Profile: Women, especially post-90s, are the main consumers. They prefer trendy, new products and are highly influenced by advertisements, trends, and personal health information.
Medical Aesthetics User Profile
Most medical aesthetics consumers are women (67.8%), with post-90s individuals making up 50%. Many come from high-income households, with 60% earning over 20,000 yuan monthly. Consumers favor high-quality, practical products and follow fashion trends. Spending habits vary, with a mix of planned, flexible, and trend-driven purchases. Key purchasing factors include product quality, price, new launches, and advertisements. Users show strong interest in health, entertainment, and news content. Brand loyalty is notable, with 62.2% engaging in membership programs, emphasizing the need for retention strategies.
Growing Appeal of Medical Aesthetics Content
The popularity of medical aesthetics content has surged year-over-year, effectively catering to user interests and driving engagement. Discussions around medical aesthetics topics have increased by 78%, reflecting a growing demand for information and insights in this field. As consumers become more informed and selective, brands and content creators must continue to provide valuable, high-quality content to maintain user engagement and influence purchasing decisions.
Hot Topics (July 2024)
In July 2024, medical aesthetics emerged as the top topic, followed closely by water light injection, plastic surgery, and breast augmentation surgery. Hyaluronic acid, breast implant surgery, and silicone breast implants were also widely discussed, alongside other topics like cheekbone fixation, Botox, and beauty foregrounds. Additionally, medical skincare gained attention. Content creation in these areas saw a 98% year-on-year increase, with a significant surge in search interest for terms like “intelligence tax” (344.9%), “repair” (94.9%), “prosthesis” (68.3%), and “side effects” (67.0%).
Hot Questions
Active Users Interested in Medical Aesthetics Increased by 32%. The
Medical Aesthetics Interest Discussion Index Increased by 78% Year-on-Year
Rising interest in healthcare and medical aesthetics is driving engagement, with users prioritizing quality, safety, and effectiveness. Women, especially post-90s, lead the market, influenced by trends and personalized services. With a 78% surge in discussions, brands must focus on quality, transparency, and innovation to meet evolving demands.
Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.
Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.
Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand
About MMG Thailand:
MMG Thailand is the first and only Chinese-owned Chinese marketing company in Thailand that aims to connect Sino-Thai cultures and power partners’ success.
As Chinese internet penetration continues to rise and mobile terminals become the core entry point, diversified smart devices are becoming part of people’s daily lives. The Internet of Everything (IoE) is reshaping lifestyles.
Healthcare awareness is increasing, with more users prioritizing medical care, wellness, and informed consumption.
The share of per capita consumption expenditure relative to disposable income can be divided into two phases: before 2019 and the “post-epidemic period” after 2020.
Contact us
Due to high demand of our services, we offer only a 40-minute free consultancy session
Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110
211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110
Influencer (KOL/KOC) Marketing
Xiaohongshu (Redbook) Marketing