Healthcare awareness is increasing, with more users prioritizing medical care, wellness, and informed consumption. The growing interest in health-related content and discussions reflects a shift toward proactive health management and lifestyle choices.
Users’ awareness of health and consumption needs is increasing.
Nearly 90% of users prioritize health, spending on check-ups, supplements, and medical care. In the past year, 91.6% engaged in health-related activities, including screenings, vaccinations, and medical aesthetics.
User demographics for health and wellness.
The medical health user base is evenly split between men (49.1%) and women (50.9%), mainly from the post-80s (28.4%) and post-90s (38.7%) generations. Most live in high-tier cities, with 63.2% earning over 15,000 yuan monthly. They prioritize quality, trends, and personalized products, embracing new releases and a refined lifestyle.
Healthcare content grew 20% year-over-year, with a 43% rise in active users. In July 2024, top topics included psychiatry, medical devices, and nutrition. Searches for health monitoring, wellness, and HPV surged, while healthcare discussions jumped 91% from June 2023.
Health and wellness content has strong appeal.
Healthcare content is growing in popularity, with a 20% increase in creation and a rise in active user participation. The top topics in July 2024 are medical care, health, and preservation, with other popular subjects including weight loss, pharmaceuticals, nutrition, and psychiatry. Search terms like health monitoring, wellness, and HPV have seen significant growth.
Common user questions focus on small pharmaceutical labels, the effectiveness of traditional Chinese medicine, vitamin deficiencies, DHA supplements, and recommendations for quality fish oil. There is also interest in leading medical device companies.
In Q2 2024, active healthcare users increased by 43%, and discussions around healthcare topics saw a 91% rise in June 2024 compared to the previous year.
Health awareness and spending are rising, with nearly 90% of users prioritizing medical care, check-ups, and supplements. The healthcare audience is evenly split by gender, mainly from the post-80s and post-90s generations, living in high-tier cities with strong purchasing power.
Healthcare content is growing rapidly, with a 20% increase in creation and a 43% rise in active users. Discussions have surged, particularly on topics like psychiatry, medical devices, and nutrition. Searches for health monitoring, wellness, and HPV have significantly increased, reflecting a growing public interest in informed health decisions and personalized wellness solutions.
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As Chinese internet penetration continues to rise and mobile terminals become the core entry point, diversified smart devices are becoming part of people’s daily lives. The Internet of Everything (IoE) is reshaping lifestyles.
The growing interest in healthcare and medical aesthetics has led to a surge in discussions and consumer engagement.
The share of per capita consumption expenditure relative to disposable income can be divided into two phases: before 2019 and the “post-epidemic period” after 2020.
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