The key focus of the National Development and Reform Commission (NDRC) in 2023 will be to boost consumer confidence.

• The National Development and Reform Commission (NDRC) is implementing policies to restore and expand consumption, focusing on stabilizing bulk, enhancing service, and expanding rural consumption, while researching effective strategies.
• Optimizing employment and income mechanisms, strengthening policies, improving income distribution, and increasing residents’ income is crucial for enhancing consumption ability and willingness, reducing future concerns.
• Promoting green consumption, supporting consumption in key areas like housing, energy vehicles, education, healthcare, culture, and sports, and encouraging the development of new consumption formats and scenarios.

2023 Cultural and Tourism rolls out new styles across the region, reaping rave reviews from tourists

• eating barbecue in Zibo
• Xi’an Huimin Street installs fair scales
• Many places collaborate with well-known bubble tea IPs

National policy: Elevate quality standards, and continuously optimize the consumption environment.

China is improving its market supervision regulations to provide consumers with higher-quality products and services. The Central Committee of the Communist Party of China and the State Council have issued policies to enhance product inspections, strengthen consumer rights, upgrade goods quality, and innovate service models. These efforts aim to meet diverse consumer needs and expand the consumption market.