WHO IS THE CLIENT
One of the biggest skincare/massage oil brands in Thailand
PAIN POINT
The market has become more and more competitive and
brands are facing serious product homogeneity problems.
FACT
There are more than 11 million Chinese tourists traveling to Thailand
annually and the demand for premium overseas products in China is huge too.
However, the products are difficult to stand out to be unique.
We realized the client’s massage oil products have 12 different scents
which relate to 12 animals of Chinese belief.
CONSULTING & POSITIONING
Connect the 12 different scents of massage oil to 12 years of animals.
Shorten the distance between the products and customers by connecting the
products with customers’ own culture instead of some complicated product names
EXECUTION
Have the client approve the idea
Create 12 background stories for 12 products to match the 12 animals
Explain the scents, product ingredients and find
the bond to characters of 12 animals in Chinese culture
Prepare offline promoting materials
Promote to the precise channel where potential customers are
RESULT
An obvious increase in sales volume
health and wellness
WHO IS THE CLIENT
A medium-sized spa in Pattaya
PAIN POINT
The location is not ideal and they didn’t know
where and how to attract Chinese tourists.
FACT
The spa is a well-decorated traditional Thai-style garden,
customers can walk around the garden and enjoy service in each teak wood house.
Chinese tourists like Thai-style things and would love to take photos
to share with friends, but the garden itself is not a “wow” for people to take amazing photos.
CONSULTING & POSITIONING
The Spa with immersive Thai culture experience
EXECUTION
Suggest the owner to prepare many traditional Thai costumes
for Chinese customers to wear and take photo after service
Help create a photo-spot
Guide the staffs to take photos that the style Chinese people like.
Promote the new experience to the correct
RESULT
Able to serve 3 groups of Chinese per day within 2 weeks
Food and Beverage
WHO IS THE CLIENT
The biggest Mediterranean restaurant franchises in Thailand
PAIN POINT
The branch is located in Khao San Road area, and the restaurant is
usually full of westerners, however, the day time is always empty.
FACT
Chinese tourists usually don’t hang out as late as westerners.
Mediterranean food is famous for its healthy way of cooking and organic ingredients.
CONSULTING & POSITIONING
The best brunch restaurant in town; the healthy food after-party; the best solution for a hangover.
EXECUTION
Have the client approve the idea Translate the signature menus and offline promoting materials Introduce the Chinese dining culture and the potential problems the restaurant may face Promote to the appropriate channel where foodies and nightlife lovers are
RESULT
Served 444 Chinese customers within 2 weeks
attractions and entertainment
WHO IS THE CLIENT
One of the major shopping malls in Bangkok
PAIN POINT
The mall has everything needed, but lacks a unique selling point, and nothing special stands out.
FACT
The mall has a very good location, street food, seafood, fruits and souvenirs shops
that Chinese people need. Any mall has these products, so it can not stand out.
CONSULTING & POSITIONING
To create a unique selling point which is: the “co-kitchen” area
EXECUTION
Have the client approve the idea
Set up a “co-kitchen” area in the middle of the food court, it is like a market
but Chinese customers can come and choose fresh ingredients and cook in the “kitchen”.
If Chinese visitors want to cook Thai food, we arrange a Thai chef to help instruct them.
If they want to cook Chinese food, they can use all the sauces for free.
This can attract local Thai people so that both the Chinese community and the Thai community are able to share this new change.
Promote to the appropriate channel and make sure the “co-kitchen” project is well spread
RESULT
An increasing number of Chinese visitors and
benefits for the existing tenants too