BRAND

WHO IS THE CLIENT

One of the biggest skincare/massage oil brands in Thailand

PAIN POINT

The market has become more and more competitive and
brands are facing serious product homogeneity problems.

FACT

There are more than 11 million Chinese tourists traveling to Thailand
annually and the demand for premium overseas products in China is huge too.


However, the products are difficult to stand out to be unique.
We realized the client’s massage oil products have 12 different scents
which relate to 12 animals of Chinese belief.

CONSULTING & POSITIONING

Connect the 12 different scents of massage oil to 12 years of animals.

Shorten the distance between the products and customers by connecting the
products with customers’ own culture instead of some complicated product names

EXECUTION

Have the client approve the idea

Create 12 background stories for 12 products to match the 12 animals

Explain the scents, product ingredients and find
the bond to characters of 12 animals in Chinese culture

Prepare offline promoting materials

Promote to the precise channel where potential customers are

RESULT

An obvious increase in sales volume

health and wellness

WHO IS THE CLIENT

A medium-sized spa in Pattaya

PAIN POINT

The location is not ideal and they didn’t know
where and how to attract Chinese tourists.

FACT

The spa is a well-decorated traditional Thai-style garden,
customers can walk around the garden and enjoy service in each teak wood house.

Chinese tourists like Thai-style things and would love to take photos
to share with friends, but the garden itself is not a “wow” for people to take amazing photos.

CONSULTING & POSITIONING

The Spa with immersive Thai culture experience

EXECUTION

Suggest the owner to prepare many traditional Thai costumes
for Chinese customers to wear and take photo after service
Help create a photo-spot

Guide the staffs to take photos that the style Chinese people like.
Promote the new experience to the correct

RESULT

Able to serve 3 groups of Chinese per day within  2 weeks

Food and Beverage

WHO IS THE CLIENT

The biggest Mediterranean restaurant franchises in Thailand

PAIN POINT

The branch is located in Khao San Road area, and the restaurant is
usually full of westerners, however, the day time is always empty.

FACT

Chinese tourists usually don’t hang out as late as westerners.
Mediterranean food is famous for its healthy way of cooking and organic ingredients.

CONSULTING & POSITIONING

The best brunch restaurant in town; the healthy food after-party; the best solution for a hangover.

EXECUTION

Have the client approve the idea Translate the signature menus and offline promoting materials Introduce the Chinese dining culture and the potential problems the restaurant may face Promote to the appropriate channel where foodies and nightlife lovers are

RESULT

Served 444 Chinese customers within 2 weeks

attractions and entertainment

WHO IS THE CLIENT

One of the major shopping malls in Bangkok

PAIN POINT

The mall has everything needed, but lacks a unique selling point, and nothing special stands out.

FACT

The mall has a very good location, street food, seafood, fruits and souvenirs shops
that Chinese people need. Any mall has these products, so it can not stand out.

CONSULTING & POSITIONING

To create a unique selling point which is: the “co-kitchen” area

EXECUTION

Have the client approve the idea

Set up a “co-kitchen” area in the middle of the food court, it is like a market
but Chinese customers can come and choose fresh ingredients and cook in the “kitchen”.

If Chinese visitors want to cook Thai food, we arrange a Thai chef to help instruct them.
If they want to cook Chinese food, they can use all the sauces for free.

This can attract local Thai people so that both the Chinese community and the Thai community are able to share this new change.

Promote to the appropriate channel and make sure the “co-kitchen” project is well spread

RESULT

An increasing number of Chinese visitors and
benefits for the existing tenants too