One of the biggest skincare/massage oil brands in Thailand
The market has become more and more competitive and
brands are facing serious product homogeneity problems.
There are more than 11 million Chinese tourists traveling to Thailand
annually and the demand for premium overseas products in China is huge too.
However, the products are difficult to stand out to be unique.
We realized the client’s massage oil products have 12 different scents
which relate to 12 animals of Chinese belief.
Connect the 12 different scents of massage oil to 12 years of animals.
Shorten the distance between the products and customers by connecting the
products with customers’ own culture instead of some complicated product names
Have the client approve the idea
Create 12 background stories for 12 products to match the 12 animals
Explain the scents, product ingredients and find
the bond to characters of 12 animals in Chinese culture
Prepare offline promoting materials
Promote to the precise channel where potential customers are
An obvious increase in sales volume
A medium-sized spa in Pattaya
The location is not ideal and they didn’t know
where and how to attract Chinese tourists.
The spa is a well-decorated traditional Thai-style garden,
customers can walk around the garden and enjoy service in each teak wood house.
Chinese tourists like Thai-style things and would love to take photos
to share with friends, but the garden itself is not a “wow” for people to take amazing photos.
The Spa with immersive Thai culture experience
Suggest the owner to prepare many traditional Thai costumes
for Chinese customers to wear and take photo after service
Help create a photo-spot
Guide the staffs to take photos that the style Chinese people like.
Promote the new experience to the correct
Able to serve 3 groups of Chinese per day within 2 weeks
The biggest Mediterranean restaurant franchises in Thailand
The branch is located in Khao San Road area, and the restaurant is
usually full of westerners, however, the day time is always empty.
Chinese tourists usually don’t hang out as late as westerners.
Mediterranean food is famous for its healthy way of cooking and organic ingredients.
The best brunch restaurant in town; the healthy food after-party; the best solution for a hangover.
Served 444 Chinese customers within 2 weeks
One of the major shopping malls in Bangkok
The mall has a very good location, street food, seafood, fruits and souvenirs shops
that Chinese people need. Any mall has these products, so it can not stand out.
To create a unique selling point which is: the “co-kitchen” area
Have the client approve the idea
Set up a “co-kitchen” area in the middle of the food court, it is like a market
but Chinese customers can come and choose fresh ingredients and cook in the “kitchen”.
If Chinese visitors want to cook Thai food, we arrange a Thai chef to help instruct them.
If they want to cook Chinese food, they can use all the sauces for free.
This can attract local Thai people so that both the Chinese community and the Thai community are able to share this new change.
Promote to the appropriate channel and make sure the “co-kitchen” project is well spread
An increasing number of Chinese visitors and
benefits for the existing tenants too
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