Chinese Brands Collaboration

National Media – Press Release

We offer Chinese public relations services in various industries, including national media and Chinese government relations.
As public relations is incredibly complex, and even more so in China, given the government’s influence on media outlets and language barriers between brands and consumers, we can assist in all of your PR needs.

Public Relations Works Differently

You have to be conscious of several factors before you start engaging in PR activities.
The government has strict controls for newspapers, press agencies, portals, and state censorship limits what is allowed to be reported.  
So most of the newspapers seek to make income as their primary focus. Based on this model, the press, in many cases, will publish stories that will influence people to make purchases. They call it editorial content, but in fact, it is advertorial content.
Chinese journalists do not have the same ethics as western journalists since they cannot be openly critical and only promote the official state perspective. They primarily focus on novelty, human interest, or sensationalized stories as this resonates with the Chinese audience.

Online PR is More Important

Online news sources are the primary source of information for the Chinese. With increasing purchasing power, most people read more news on the internet rather than buy a newspaper.
It is thus essential in creating your public relations strategy according to the demand. Hence, your content needs to be made for the online audience, who will often spend less time reading each article, focusing on the quality of the content, and keeping it clear and to the point.

Here are some of the government-owned media:

People’s Net: http://www.people.com.cn/
Xinhua Net: http://www.news.cn/
Guangming Net: https://www.gmw.cn/
China Economic Network: http://www.ce.cn/

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

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