Rising Interest in Health & Wellness
Healthcare awareness is increasing, with more users prioritizing medical care, wellness, and informed consumption.
Popular Product Category Consumer Characteristics
Food: Real Ingredients, Green and Healthy Choices Lead Consumer Selection
Consumers prioritize taste and health in food purchases due to improved living standards and increased health awareness. The concept of “eating healthy” is prevalent, leading consumers to seek healthier food options and scrutinize ingredients for additives and nutritional content. Labels such as natural, additive-free, and organic are preferred as they reflect consumers’ health-focused preferences.
Food: Targeted Satisfaction of Individual Conditions and Demands, Assess Before Deciding
Consumers carefully consider their nutritional needs and exercise caution when making food purchases, prioritizing quality over trends or low prices. They are discerning about healthy food choices, relying on thorough analysis rather than trusting advertising. Their decisions are guided by lifestyle and health considerations.
Selecting the right clothes that suit one’s body shape and style is crucial for effective dressing. Many consumers now prioritize their preferences when choosing clothing, considering factors like body shape and personal style. Despite the convenience of online shopping, some consumers tend to overbuy, leading to waste. However, a majority of users (79.5%) agree with the idea of streamlining clothing purchases to avoid unnecessary waste.
Apparel: Fashionable and Practical Styles in Demand, “Repair and Maintain” Becomes a New Trend
Consumers prioritize prolonging the lifespan of their clothing and embracing sustainable consumption practices. In addition to considering appearance and style, they value the versatility and practicality of clothing designs. To maximize clothing lifespan, most consumers actively engage in manual cleaning and maintenance as their primary care methods.
Skincare Products: Professionalism and Safety are Core Competencies
Consumers prioritize the professionalism and safety of skincare products over manufacturer claims. They carefully examine product experimental results and often form their judgments or conduct secondary verifications. Additionally, consumers have a deep understanding of their skin type and commonly used effective ingredients. They consider factors like skin type, active ingredient concentration, and value for money when selecting skincare products that meet their needs.
Skincare Products: Consumers Actively Optimize Usage Methods to Enhance Product Suitability
Consumers face challenges with skincare product effectiveness and waste, prompting them to actively seek improvement. Issues like incompatible products or complex usage methods can burden the skin. Despite experiencing negative feedback, the majority of consumers are willing to address these challenges, with 87.4% already devising strategies for improvement.
Knowledge Payment: Clear Goal Orientation, Valuing Product Comprehensive Ability
Consumers demonstrate a thorough assessment approach and clear intent when consuming knowledge products. Beyond essential purchases, they’re increasingly investing in cultural enrichment. Around 72.9% of surveyed users actively engage in purchasing paid courses or knowledge content, driven by goals such as skill enhancement, broadening horizons, or exam preparation, rather than mere trend-following or leisure.
Knowledge Payment: Results-Oriented Thinking Drives Learning Plan Updates
To enhance the efficiency of their learning endeavors, consumers devise tailored improvement strategies based on the quality of product knowledge and their learning drive. They encounter challenges related to course content and personal factors, prompting over ninety percent of users to contemplate solutions. Strategies include comprehensive course understanding, selective choices, proactive planning, and self-awareness of learning capabilities, enabling effective problem resolution.
Under the guidance of a scientific consumption perspective, new methods of communication with consumers are being introduced.
Brand: Advocating for consumers to make informed purchases.
Industry brands are educating consumers about product knowledge, focusing on understanding core needs and encouraging wise consumption decisions. This approach, despite the focus on brand reputation, allows consumers to understand the brand’s strength and strengthen their brand, increasing brand recognition and loyalty. This approach is gaining popularity among industry leaders.
Live-streaming e-commerce: Empowering consumers to upgrade their quality of life.
Live-streaming e-commerce platforms are shifting from price advantages to quality advantages, focusing on sourcing high-quality products to enhance consumer satisfaction. As rational consumption trends emerge, these platforms aim for fresher, better-quality goods at reasonable prices, creating differentiation in the industry.
As a leading agricultural product live-streaming e-commerce host, Oriental Selection never forgets its original intention to support farmers. It has always been committed to bringing high-quality agricultural products directly from the source of production to consumers, satisfying consumers’ demands for higher quality of life through reasonable consumption.
Platform: Deeply understand and adapt to the trend of scientific consumption.
Beijing Zhidemai Tech, a leading e-commerce content platform, understands the importance of scientific consumption in consumers’ daily habits. By tracking user interests and popular consumption areas, the platform provides objective, comprehensive, and practical information to help consumers make wise shopping decisions. By continuously upgrading its selection and representation, Beijing Zhidemai Tech embodies the spirit of scientific consumption in its business operations.
Platform: Guiding Consumers to Build a Scientific Consumption Cognitive System
Enhancing consumer purchasing decision efficiency and encouraging consumers to freely create and benefit others.
Beijing Zhidemai Tech, an advocate for scientific consumption, has refined its core brand proposition to “scientific consumption, conscientious living” in September 2022. The platform collaborates with scientific consumption users to share high-quality consumption knowledge, improving consumers’ cognitive systems and enhancing the quality and efficiency of their consumption decisions.
After refining and releasing its core brand proposition, Worth buying and fully upgrading the APP
The homepage has added a “Shopping Guide” section:
It offers users a one-stop consumer guide covering 21 product categories, addressing their purchasing needs with shopping strategies, pitfalls to avoid, and in-depth reviews for informed decisions.
Operational activities to boost consumer enthusiasm for creation:
In March 2023, the “Conscious Living Encyclopedia” IP column was launched, offering content for various life scenarios such as recommendations and interactive activities to meet consumer needs. Two editions, including “Tech Life Encyclopedia” and “Spring Travel Encyclopedia,” have been well-received by users, resulting in over 100,000 new platform influencer fans!
Platform: Efficiently connecting supply and demand ends.
In the era of scientific consumption, consumers prioritize product quality and are more likely to trust and remain loyal to products and brands that deliver excellence. Beijing Zhidemai Tech capitalizes on this trend by collaborating with top B-end brands and leveraging its vast user feedback database. With its content, marketing, and data expertise, Beijing Zhidemai Tech amplifies brand voices, helping more users discover and experience exceptional products, and fostering brand loyalty. This approach enhances B-end and C-end connections, driving long-term brand and product development efficiently.
Research Insights
The significance of the concept of scientific consumption for overall consumption.
The evolution of consumption concepts mirrors China’s economic progress. Despite past extravagance, government efforts, and improved resident awareness have shifted towards scientific consumption. This approach advocates for rational evaluation of needs and moderate purchasing, rather than blindly seeking the lowest price or extreme frugality.
Adopting scientific consumption principles on a widespread scale, alongside government efforts to stimulate consumption, can curb negative trends like extravagance and waste. This fosters a healthier, fairer consumption market and contributes to a more environmentally sustainable society.
The significance of the concept of scientific consumption for consumers.
Embracing a scientific approach to consumption empowers consumers to prioritize themselves by accurately recognizing their needs and desires, leading to a healthier economic status and reduced financial pressure. This mindset also alleviates emotional exhaustion from indecision during shopping, allowing consumers to focus on more meaningful pursuits.
The significance of the concept of scientific consumption for brands and platforms.
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