Consumer Concept Four: Extended Product Evaluation Paths, Reassessment of Product Value

Consumers prioritize quality over price, demonstrating an unwavering commitment to value. Despite adopting a more cautious approach to consumption, they maintain high standards and are willing to pay more for superior quality. Many consumers now adopt a mindset of trying out multiple options to find the best fit for their needs. Businesses have responded by offering trial-sized packages, which consumers highly appreciate, with a majority willing to try products through this method. This enables them to make informed decisions based on product quality, performance, and user experience.

Consumer Concept Five: Green Consumption Has Deeply Infiltrated Daily Life

Consumers show a strong preference for environmentally friendly shopping methods, with a significant portion willing to prioritize reusable or recyclable goods. A majority also express openness to accepting second-hand goods, particularly electronic products. However, for daily necessities like food, cosmetics, and pharmaceuticals, consumers generally prefer purchasing new items rather than second-hand ones.

Before Consumption: Gathering Diverse Information Channels to Enhance Judgment Abilities

Consumers employ diverse channels to gather information before making purchases, enhancing their decision-making process. Alongside shopping platforms, many also turn to non-shopping platforms like social media and video platforms for product-related content. This multi-platform approach is utilized by nearly all consumers, reflecting the importance of accessing varied sources of information.

Consumer Prior: Knowledge-based “Type of Product Recommendation Support” Empowers Consumer Smart Decisions

Consumers are more likely to resonate deeply with marketing content that incorporates professional knowledge. Consumers are increasingly emphasizing autonomous investigation during the purchasing process, including understanding the technical content and target audience of products. In addition, 78.2% of consumers welcome product knowledge provided by the sales side. Some consumers also autonomously validate this knowledge. These results reflect not only consumers’ willingness to actively understand product knowledge but also their awareness of forming self-judgment regarding product knowledge.

Before Consumption: Dialectical Product Recommendation Replaces Passive Product Recommendation

Professional evaluation content significantly influences consumers’ purchase decisions. While product recommendations often use visuals to entice consumers, not all content is trustworthy. Modern consumers critically assess recommendations, verifying information across platforms to avoid deception. Professional evaluation teams and experts are the most trusted sources for product recommendations