Rising Interest in Health & Wellness
Healthcare awareness is increasing, with more users prioritizing medical care, wellness, and informed consumption.
Key Elements in International School Operations
International schools have numerous operational factors, including faculty quality, curriculum, student advancement, facilities, and cultural environment. Among these, teaching quality is central and is influenced by various factors such as faculty expertise, curriculum, and management.
Brand reputation, an invaluable intangible asset, is affected by student outcomes and growth, which in turn are shaped by enrollment quality, teaching standards, international collaborations, and holistic student development. The effectiveness of education mechanisms remains opaque, with interconnected factors affecting each other—e.g., faculty quality impacts reputation, and reputation can affect faculty quality. Key factors influencing teaching quality include:
International School Operation Element: Faculty Quality
In 2019, data from the FarReach Education International School Database revealed that the student-to-teacher ratio in Chinese K-12 international schools averages 5.9:1, with ratios concentrated around 5:1 to 6:1. This is significantly lower compared to non-international K-12 schools in China, which had an average ratio of 15.6:1 in 2018.
A lower student-to-teacher ratio indicates more personalized attention and resources for each student. International schools often employ small class sizes, a hallmark of personalized education. This approach, common in developed Western countries, focuses on individual student development and includes tailored teaching methods and evaluations.
According to the data:
54.3% of international schools have average class sizes of 20–30 students.
24.2% have class sizes of 10-20 students.
20.4% have class sizes of 30–40 students.
Classes with over 40 students are rare.
International School Operation Element: Curriculum System
International schools, catering to a global student body, offer a diverse range of curricula to align with various national education systems. In China, K-12 international schools primarily adopt the British, American, IB, Canadian, and Australian curriculum. Many schools blend foreign educational philosophies with aspects of the Chinese system to create their own curriculum.
According to the FarReach Education International School Database:
88% of international schools in China offer high school programs.
The main high school curricula include A-Level, IB-DP (International Baccalaureate Diploma Programme), and AP (Advanced Placement).
Other less common options include Canadian curriculum (e.g., BC and Ontario), Australian curriculum (e.g., VCE), and PGA/ACT courses.
International School Operation Element: School Management
As international schools grow in popularity among middle-to-high-income families in China, parents have several concerns regarding school management. These concerns span across pre-enrollment, during enrollment, and post-graduation.
These concerns reflect the need for effective management practices in international schools to address the diverse needs and expectations of students and parents.
International School Operation Element: School Management
Cultural Conflicts:
A central issue in managing international schools is navigating the cultural conflicts between Eastern and Western educational practices. Parents are particularly concerned about whether their child will receive a high-quality and suitable education after enrollment.
Key Management Challenge:
International School Market Size
As of August 31, 2018, there were 1,309 international schools in China, with an average student enrollment of 392 per school, totaling 513,000 students. The average annual tuition fee was 108,000 RMB per student, resulting in a market size of approximately 55.4 billion RMB for 2018.
Driven by factors such as economic growth, the expanding middle class, increasing demand for studying abroad, and rising education spending, the market is expected to grow. Considering the increasing number of students, tuition fees, and the expansion of international schools, the market is projected to reach 79.7 billion RMB by 2021, with an annual compound growth rate of 12.9%.
international school industry chain
The international school industry chain has become increasingly sophisticated, with education and teaching supply being the core components.
Establishment of International Schools
45.6% of international schools were established in the past decade. Most schools in the current data are relatively new, with 45.6% founded between 2011 and 2019, and 30.6% between 2001 and 2010. The past ten years have marked a golden period for the development of international schools in China.
The growth of international schools in China has been particularly prominent in recent years, with a significant number of new schools being established. This trend is expected to continue as the demand for high-quality education from expatriates and local families remains strong.
Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.
Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.
Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand
About MMG Thailand:
MMG Thailand is the first and only Chinese-owned Chinese marketing company in Thailand that aims to connect Sino-Thai cultures and power partners’ success.
Healthcare awareness is increasing, with more users prioritizing medical care, wellness, and informed consumption.
The share of per capita consumption expenditure relative to disposable income can be divided into two phases: before 2019 and the “post-epidemic period” after 2020.
Introduction Thai brands targeting Chinese consumers—whether residents or tourists—need to shift to a data-driven, content-focused strategy, which is key to successful Chinese marketing.
Contact us
Due to high demand of our services, we offer only a 40-minute free consultancy session
Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110
211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110