The primary function of advertising is to help Chinese consumers obtain shopping information. According to surveys, 73.7% of Chinese have a positive attitude toward internet advertising (such as forwarding, sharing, acquiring information, or planning to purchase). This shows that advertising is still regarded as an important source of product information, and to some extent, it can stimulate Chinese consumers’ purchasing behavior. As consumers’ values and shopping needs diversify, their evaluation of advertising content not only includes brand/product information, but also considers whether it is interesting and novel. 26% of Chinese consumers will forward or share interesting advertisements. Creative and emotionally resonant advertising content, as well as ads aligned with Chinese consumers’ interests, can help enhance their favorability.