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Analysis of Consumer Sleep Patterns and Bedding Preferences in the Chinese Market

13 FEB 2024

Analysis of Consumer Sleep Patterns and Bedding Preferences in the Chinese Market

This study delves into Chinese residents’ sleep behaviors and bedding preferences, focusing on the influence of bedding cores. Through online research and industry expert interviews, it scrutinizes factors shaping sleep patterns among Chinese consumers.

On weekdays, the average sleep duration for Chinese residents is 6 hours and 56 minutes, slightly below the national standard. However, weekend sleep extends to an average of 7 hours and 56 minutes, compensating for the weekday deficit, attributed to stress, irregular schedules, and environmental factors.

how long chinese residents sleep

Bedding choices significantly impact sleep quality, with 86.8% of respondents prioritizing bedding selection for improved sleep. Notably, there’s a positive association between meticulous bedding quality consideration and enhanced sleep quality.

Consumers highly value the quilt core, perceiving it as critical for health and quality of life. Their preference leans towards natural materials like cotton, silk, and duvets, citing comfort and warmth as key factors compared to artificial fibers.

Chinese Consumers cognition

The Chinese marketing landscape within the core industry anticipates a growth trajectory of 5-7% over 3-5 years. Trends indicate rising demand for functional cores, strategic online and offline differentiation, brand upgrades, and increased usage of advanced materials like down, silk, and high-end fibers.

 

Consumer priorities within the core industry emphasize warmth, improved sleep quality, and cold resistance. An overwhelming 86% prioritize warmth, while 14% seek an enhanced overall quality of life. Additional core characteristics of interest include dehumidification, antibacterial properties, and skin-friendliness

In conclusion, this research sheds light on Chinese consumer sleep habits and bedding preferences, highlighting the pivotal role of comfort and functionality in quilt core design and marketing within the dynamic landscape of Chinese marketing.

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

About MMG Thailand:

MMG Thailand is the first and only Chinese-owned Chinese marketing company in Thailand that aims to connect Sino-Thai cultures and power partners’ success.

We:
  • are from mainland China, based in Thailand
  • provide real-time Chinese market information
  • represent the highest standards of industry professionals
  • customize all solutions and plans
  • offer a friendly budget and flexible financial terms
  • continue delivering good results
We’re committed to providing deep insights into the rapidly changing Chinese market and leveraging our rich experience to facilitate your growth in this dynamic environment.

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

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China’s big data market forecast: 2021 – 2024

28 DEC 2023

China's big data market forecast: 2021 - 2024

The big data market in China has exceeded US$10 billion for the first time in 2020, with over 15.9% on year-on-year growth in 2019.
The big data expenditure has shown a steady growth trend for the long haul. The market volume is expected to exceed over US$20 billion by 2024, with an increase of 145% compared to 2019.
China's big data market forecast- 2021 - 2024
By 2024, the IDC predicts that the global big data market expenditure will reach over US$298.3 billion with an achieved compound growth rate (CAGR) estimated at 10.4% during the five-year forecast period (2020 – 2024). Big data service expenditure will remain dominant globally and will account for more than half of the total market.
The speed of China’s big data market will increase, with an expected CAGR of 19.7% in five years. In the five-year forecast period 2020-2024, the hardware market share makes up about 40%. Big data applications are mainly in the financial and government industries as the demand for hardware is relatively great. Due to compliance, data security, privacy protection, and other reasons, these industries tend to adopt the local deployment mode. 

China’s cloud computing industry will soon replace local deployment to a much larger extent. The software market presents potential in the corresponding development.


It is expected that by 2024, software spending that will be 4% higher than that in 2020 will comprise 29% of the country’s big data market, with the expected five-year CAGR at 26%.


At least three major software submarkets include “End-User Query, Reporting, and Analysis Tools,” and AI software platforms and relational data warehouses.


IDC estimated that in 2020, the three submarkets accounted for more than 50% of China’s big data software market and will only continue to increase by about 58% in 2024.


The three hot segments in China with an expected CAGR of 30%-50% in the next five years include artificial intelligence software, continuous analytics tools, and non-relational analytical data stores. Others include banks, communications, and local governments, making up 38% of the market expenditure in 2020 will take a leading edge until 2024.


IDC predicts the big data market will develop rapidly in three fields of health care, professional services, and local government. China expects that scenarios in the local governments will continue to grow exponentially with the promotion of digital government construction and other policies. Local governments will start investing in the smart-big screen, government data query, and analysis shared data exchange

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

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WeChat expansion in e-commerce with JD, Xiaohongshu (Redbook) integration

21 Dec 2023

WeChat expansion in e-commerce with JD, Xiaohongshu (Redbook) integration

WeChat launched WeStore in 2020, an online mini store program that includes luxury brands such as Gucci and Givenchy with WeChat mini-programs inside JD and Redbook.

WeChat integration with Redbook

According to Xiaohongshu, the integration with WeChat Mini is limited to very few merchants, testing out the integration includes French luxury brands YSL and Givenchy. 

Redbook launched its “brand account” in April 2019 to minimize the steps of the content to the transaction and direct access to the brand flagship store of Redbook. The role of the brand accounts is to connect its consumers to the brands better and complete on-stop closed-loop marketing. 
The company upgraded its brand account to an enterprise account in March 2020. Businesses and owners with business licenses can now register for the enterprise account, and the scope of the entities is broader.
By the end of 2020,Redbook had more than 65,000 brands with an annual growth rate of more than 100%. Amongst the brands, 87% are incredibly active, publishing content more than once a week, regarding the brand account of Redbook as the essential way of new product releases and daily marketing activities. 

WeChat Integration with JD

Consumers can directly access brands within the WeChat Mini program in the JD App. Louis Vuitton is accessible now to consumers when searching and clicking on products, sending them directly to the official WeChat Louis Vuitton Mini Program inside the Jingdong app. 
WeChat Mini programs reached 400 million in 2020, with the transaction per user increased by 67%, and the number of active mini-programs increased by 75%, and the number of program transactions increased by 68%. 
GMV of WeChat Mini programs deemed the most critical in 2020, with a figure increased by 100% year on year. 

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

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The Key to Market to the Chinese Expat Community

14 Dec 2023

The Key to Market to the Chinese Expat Community

What is the Chinese expat community?

There are three key areas in the Chinese market: The Chinese living in China (1.4 billion) the Chinese traveling to Thailand (11 million), and the Chinese living in Thailand (approximately 500,000 in Bangkok area).

You need to be able to separate each market to be effective in targeting the right campaign with the right group. Especially the Chinese expat community living in Thailand. Many people may think that it is the same as marketing to a Thai person, but in fact it is quite different for several reasons. Mainly because of where they are from such as mainland Chinese, Hong Kong Chinese, Malaysian/Singaporean Chinese and even the Thai Chinese (mainly from northern provinces of Thailand, the Yunnan off-spring and some older generation living in Bangkok) whose first language is Chinese and continue to use the key platforms, such as WeChat, Redbook and Douyin.
With this variety of Chinese Expats there is two key similarities that they all have in common, they all speak Chinese and they all use WeChat, other-wise known as the “Home Base: The WeChat expats accounts (KOL and Chinese news media) and WeChat Groups most all of them follow.
The Key to Market to the Chinese

Why target these expats?


To convert them into direct sales. They are the closest consumers to the local businesses & brands in Thailand, and the most stable amongst the 3 Chinese markets during the time of Covid 19. MMG has successfully marketed a Thai start-up brand that produced outstanding resulted in selling an average of 50 orders per day with more than two million in revenue during the pandemic period.

Here are some added benefits. The local expat community will not only consume but they will organically create content and reviews that are the key in all Chinese marketing. So the byproduct of successfully attracting the local expats to your brand will result in awareness with sharing pictures, reviews and personal experiences with friends, family and the online community that will ultimately lead to more awareness for the future tourists that will visit Thailand. No words are more trustworthy and powerful for the Chinese tourists than those from the local expats. In fact, they are the true KOLs (key opinion leader) for Thailand.

Market to the Chinese

Direct collaboration with China-Thai traders.“CBRE found extensions of downtown Bangkok such as Rama IX and Ratchadaphisek roads have become Chinese expat hot-spots “ (Chinese gaining on Japanese expats (bangkokpost.com)) the modern Chinese expat, mostly sees Huai-Khwang district as the real life “China town’  instead of  Yaowarat which was built by the early Chinese immigrants 100 years ago. Huai-Khwang, is the home to the Chinese embassy, many restaurants, and the hub for Chinese cross-border agents, traders and trading companies that are familiar with export from Thailand and have a customer base for Thai products.

Making for a good opportunity for Thai brand owners that want to sell in the China direct and straightforward way to make a deal with one of these locally based trading companies rather than trying to take a chance to find a distributor in China. We at MMG have many exclusive contacts of successful trading companies looking for quality brands and companies to build in China.
The Key to Market

How to do it?

What is the key? The key is to convert the traffic from “public traffic pool” to “private traffic pool”. This concept was brought up in 2019 when it was more and more expensive and difficult to gain new traffic. The marketers in China decided to change their strategy to:

  • When you create brand awareness-driven campaigns, always attach an accessible QR code so that you can convert “traffic” directly to WeChat groups or a WeChat Official Account. By building these brand oriented “fan clubs” is how you successfully transfer the consumers from a public media platform to your brands platform ultimately leading to direct communication with potential customers.
  • In addition, you should Set-up basic rules in the group and place an admin to execute any further promotions and campaigns.
  • Regularly “wake up” and interact with the group members, provide group members exclusive bonus in order to create repeat buying.
Return On Investment

In conclusion, there are 3 characteristics of “private traffic pool”:

  • 1. Privately owned by the brand
  • 2. Direct and repeating connection with the end-customers
  • 3. Free!!! (but suggest to switch ads budget to group member bonus)


This type of marketing strategy is well proven in China with brands such as LV, Huawei and Perfect Diary, they all have adapted and benefited tremendously. However, there are quite a few “pain points” to be solved when applying this strategy for brands in Thailand: No Chinese speaking admin to overwatch the groups.

Lack of knowledge to manage thousands of Chinese customers Advertising platforms forbid leading traffic to other places 


Don’t hesitate to contact us, we have a highly experienced operation team that is composed of mainland Chinese experts who have extensive experience running WeChat groups of up to 300,000 members. In addition, we have established exclusive contracts with the major Chinese marketing platforms, expat media platforms and KOLs, we guarantee to make the most use of the platform’s traffic and fulfill your high expectations with repeat buyers and long-term customers.

Market to the Chinese

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand  

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

Fill out my online form.
Understand How to Market in China

5 Jan 2024

Understand How to Market in China

Before entering the Chinese market as a foreign business requires extensive research and planning. Aside from understanding the demography, cultural differences are crucial. Companies need to understand the relevant legalities and where and how the brands’ products and services fit into the Chinese market. 
Trademarking is highly prioritized as the country follows the first-to-file law. The first to file a trademark with the China Trade Mark Office has the right to sell goods under that trademark. The filling is relatively easy and inexpensive to do. These products are sold by importers returning to China from the West to sell at a similar price point. Historically, local business merchants have blocked Western brands from accessing the market by banking on the foreign brand’s popularity for a sizable profit. Unfortunately, this has diminished the ability to control the brand’s experience for consumers. 
Ensuring there is a market for the brand’s products and services is exceptionally relevant. It will indicate the brand’s success and drive revenue. In addition, performing a market data analysis on the competitors will save a foreign business’s time and money and clarify where the brand’s products or services lie in the market entry. 

Expansion into China differs profoundly compared to other Asian countries. Firstly, the Chinese technological landscape is protected by the ‘Great Firewall’; this wall hinders the use of many popular systems and business tools used by foreign brands such as Google Suite and Salesforce. Secondly, there are multiple complexities involved with advertising, logistics, shipping, and taxes.

Finding ways around the Great Firewall in China has proven to be a challenge for many foreign businesses. The Great Firewall regulates the domestic internet landscape, both legally and technically, allowing the government to control content and slow down cross-border internet traffic. The government has blocked access to selected websites preventing the average Chinese consumer from accessing sites such as Google, Facebook, Instagram, Twitter, and many more. 
For brands to expand into the Chinese e-commerce landscape, brands must host a website in China. However, website traffic can’t simply allow users from the West and China to access it as it will greatly slow down the site and impact consumers’ ordering experience. 
Many Chinese brands have benefited from The Great Firewall, allowing China to grow its Internet giants. To name a few that have thrived off the country’s trade protectionism – Tencent, Alibaba, Baidu, JD.com, and many more. Should a foreign decide to expand into China, they must abide by their rules. A business will have to adjust its SEO towards Baidu instead of Google. The social media advertising will need to be changed to WeChat instead of Facebook and Instagram. The company’s e-commerce platform will have to be JD.com and TMall instead of Amazon. 
As Google analytics are not available in China, brands must rely on other analytical tools, such as Chinalytics. Chinalytics is the leading IT solution available in the Chinese market, and it allows brands to measure, analyze and act on the brand’s China data
How can a company host a website in China?
Before penetrating the Chinese e-commerce market, it is critical to understand that selling to China works better when it sells within China, which means that creating a .cn website allows for faster loading times than websites operated outside of the .cn in comparison to the .com. Furthermore, the domain builds a level of familiarity with Chinese consumers. 
Additionally, brands that want to reach and resonate with the local consumers must dive deeper in optimizing the websites for the audience. Simply copying and pasting translations will not work. It must be appealing to the consumer’s preferences, cultural, and functional expectations; this also includes customized colors, font styles, images, symbols, date/time formats, measurements, and contact information.
How can a company host a website in China
What are the benefits of a .CN website?
What are the benefits of a .CN website
To simply put it . Local domains inside The Great Firewall give businesses leverage to communicate to their customers to which they are accustomed. CN is more favorable within the wall as the websites load faster and retains customers than websites hosted outside the firewall. 
To acquire a .CN, brands need to ensure the credibility and authenticity of the business, as the government sets strict regulations to reduce cybersquatting and other digital abuse. 
Furthermore, an ICP license is required to host a website inside China. ICP is a state-issued registration number companies should apply for when thinking to host within the Chinese digital world; otherwise, hosting the business’s site will be denied. 
When applying for the ICP, companies must provide identification and commercial license documentations in Chinese and fall under the country’s bureaucratic process. Therefore, hiring a Chinese partner will greatly benefit western companies, as the partner will eliminate the confusion. 

Baidu

Baidu is China’s leading search engine; it is the equivalent of Google to the West. It is estimated that Baidu has more than two-thirds of all web traffic in China; it accounts for 76% of its search engine market and is ranked 4th globally according to Alexa Internet rankings with Google, Facebook, and YouTube.


After foreign businesses have set up their Chinese domain, they will have to register to Baidu. Building an effective search engine optimization (SEO) strategy with Baidu is a sure way to maximize exposure to customers and to view the business’s search ranking. However, running ad campaigns on this search engine can be rather complex to develop and deploy. It can be rejected without any assistance to help with the administrative process.

There are four tips when it comes to running a successful campaign on Baidu:
  • Localization – Although China’s consumption patterns may be similar to the Western markets, brands still need to resonate with the Chinese market. Product and service offerings need to be tweaked and optimized for Chinese audiences. Translations are not enough to drive conversions and connections. Therefore, ads and websites need to be interpreted by a native speaker who understands the nuances of the language to engage the Chinese consumers. Hiring a local partner will benefit the business with its PPC campaigns, keywords research, A/B testing, copywriting, and much more.
  • 24/7 customer service – It is a vital part of Chinese consumers’ shopping experiences. Brands that want to convert window shoppers to repeat customers need to engage in real-time conversations, and these real-time chat capabilities need to be embedded on the websites and e-commerce stores. This function will allow businesses to build a rapport with their customers. Brands also should not miss the chance to build brand loyalty with their Chinese consumers, which goes much further than in the West.
  • Emphasize the nature of the brand’s products – Brands need to emphasize how their items are different from what the Chinese consumers usually purchase. The messaging and product mix needs to be localized for the Chinese market.
  • Campaign optimization – Baidu PPC doesn’t integrate with Google Analytics inside the Great Firewall. Fortunately, Chinalytics gives businesses the correct insights to leverage off their business decisions. Combining Baidu PPC ads with Chinalytics will help provide detailed data flow, click-tracking, and much more.

WeChat

WeChat is the country’s leading social media network, an all-in-one digital platform for Chinese consumers and businesses alike. It would greatly benefit brands to register and advertise on this platform. However, several steps are required for brands to set up a corporate account that includes business licenses, product approvals, and more; the process can be time-consuming and perplexing for certain businesses unfamiliar with the Chinese technological landscape.
WeChat corporate account has two types of accounts available: subscription and service. Extensive research needs to be made before deciding on the account, as there is no opportunity to switch after registration.
Subscription accounts give potential consumers the ability to subscribe to the page and follow the business’s WeChat updates. This is ideal for brands looking to publish content. However, it is very limited in capabilities. For example, brands can publish one content per day with no push notification – this doesn’t allow brands to connect with their following. 
Service accounts have more features, including interactive menus and electronic payment options enabling direct purchase power. Brands can leverage off this direct contact with their consumers. Unfortunately, the downside to this type of account is that it only allows four posts per month
We Chat Xiaohongshu : Redbook

Xiaohongshu / Redbook

Redbook  is the latest social media platform for companies as it brings together elements of e-commerce, user-generated content, and product reviews. It features photos, text, and short videos produced towards the lifestyle and trends. The majority of its registered users (70%) are born after 1999 – this is the preferred marketplace of Gen Z. 

This ‘lifestyle’ community platform boasts over 350 million registered users. In 2020, Redbook  was valued at US$3 billion after a US$300 million investment by the Alibaba Group. 

Lifestyle Community

Brands should consider leveraging off Redbook, and here are some reasons why: 

 

  • Lifestyle Community – According to a survey of consumers by the McKinsey group indicates that 64% of the respondents considered the word of mouth review when shopping. The platform’s feature enables users to add ‘shopping notes’ to their content; this includes text, photos, and short videos that either persuade or dissuade other users from a product.
  • KOLs – Rebook has been a favorite for Chinese celebrities, along with KOLs (Key Opinion Leaders); their presence adds a level of authenticity.
  • Friendly to foreign brands – The platform allows consumers to purchase overseas products directly through the app. The platform’s openness to foreign brands is attractive and has enabled strategic partnerships with foreign brands such as Lancome, Swisse, and Innisfree.
  • Niche audience – with a platform where most of its audience are females (90% of its user base) and a focus on ‘lifestyle’ might be what some businesses need.
  • Cost – The cost of a Redbook is rather expensive. The prices of a brand account require an upfront deposit of 100,000 THB with a monthly fee ranging between 45,000 THB –  280,000 THB. Additional fees and costs also add up for ad spend and KOL engagement fees.
Market in China

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

Fill out my online form.
Doing Business in China

12 Jan 2024

Doing Business in China

The worldwide perspective shows that China presents an array of business possibilities and opportunities for growth. Many brands do not know how to penetrate the market successfully and stay relevant amongst the Chinese consumers. They lack the understanding of the consumer behaviors, what they would typically engage in, or what tools are available for the brands. 
This article will look into the ins and outs of how a brand could successfully do business in China. The country’s economy is massive and complex. It is continuously growing and evolving. Therefore, for foreign brands looking to dive into the market, there needs to be an understanding of the current situation and the ability to predict where China’s future economy will be heading. 
These are the key factors, to name a few of the ever-evolving country and its economy.
  • Since the 2008 economic crisis, China has been the most significant single contributor to the world’s economic growth. Although it may have been stagnant in recent years, the economy is still proving to perform well compared to its mature western counterparts. In 2018, the final quarter showed a growth of 6.4% compared to previous years. 
  • it is expected that by 2030, China’s GDP will overtake the United States of America. 
  • Trillions of dollars have been invested by the government into the country’s infrastructure to ensure that the economy grows. As businesses thrive, so does the country’s consumers’ wealth. Various cities have upgraded new subway lines, and the easing of monetary policy has been designed to ensure there is plenty of money in the financial systems. Furthermore, the government has pledged to cut taxes, ensuring further riches to Chinese consumers’ enabling increased purchasing power. 
  • Local housing was never initially backed by the Chinese government and is typically used as a ‘last resort.’ However, the government does have access to the lever. It is good to know if a brand would need to pull it any time in the future.
  • The sophistication of the Chinese consumers is very much like the West, and they expect companies to continue to provide value. Domestic and foreign brands are expected to bring innovative solutions to price, product and address external factors such as sustainability and much more
  • By 2025, China’s population is expected to grow exponentially to host up to 350 million people. Big enough for ten cities much the same as the size of New York.
  • The Chinese disposable income per capita and consumption per capita grew by 6.5% and 6.2%. China is achieving its twin goals of doubling its gross domestic product (GDP) by 2020. 
  • China surpassed Europe as the world’s largest beer market, and beer drinking has been growing fast in the country at 10% a year. In terms of quality and taste, foreign brands are preferred over local brands. 
  • The country is also the 6th largest wine producer, and it is striving to be the world’s top producer by 2058.
  • The country’s major commodity lies in cement, iron ore, and coal. China consumes 53% of the world’s cement, 48% of the world’s iron ore, and 47% of the world’s coal. 
Before entering the Chinese e-commerce market space, foreign brands need to understand who their Chinese consumers are. The country’s consumers differ significantly from those of the West in many ways. For example, Chinese consumers are incredibly tech-savvy, detail-oriented, and relishes in compile-first capabilities; these are just the primary behaviors. But to successfully penetrate the market, there are many other factors that brands need to understand. Geography, seasonality, age groups, gender, and technology.

In addition, there are other factors about the Chinese consumers that many foreign brands may not know: 

  • Tmall users are 60% females
  • JD.com is more attractive to male users
  • Product information is more important than the story behind the brand.

Besides the points mentioned above in understanding the Chinese consumers, any foreign brand looking at entering the Chinese market must also be informed of the relevant legal and administrative components to know where the brand fits within the market. 

 

Trademark

Trademark
Trademarking laws in China are cheap; brands should know that the first to file with the China Trade Mark Office has the right to sell goods under that trademark. Therefore, doing a comprehensive trademark search will ensure that a brand is the first to file. 

It is also critical for brands to ensure that there is a market for the product or service offered. It is often where foreign brands fail to understand the Chinese market and thus have had to pull out. Brands need to perform data analysis on competitors’ sales to understand the overall revenue. The demand in the market will help clarify any brand’s entry and growth strategy without spending time or money. 

The Great Firewall

First and foremost, China’s technological landscape – The Great Firewall precludes the use of popular business tools and systems that includes Google Suite, Salesforce, and automation tools such as Marketo and Eloqua. There are also numerous complex policies regarding logistics, shipping, and taxes which are confusing for many foreign brands trying to enter the market. 
The Chinese Great Firewall is the virtual barrier between the country’s domestic internet and the rest of the world. The massive implications of the “Great Firewall” have caused great strife for many western brands looking to do business in the country. Brands need to adapt to this to succeed and drive growth.
Western companies’ dependency on analytical tools like Google Analytics, Google Ads, and YouTube changes their approach to how they market themselves to their audiences. However, plenty of Chinese-made tools replace the functionalities and benefits of those not allowed inside the ‘Great Firewall.’ 

Although it is likely to rely on alternatives and virtual private networks (VPNs) to work around the ‘Great Firewall.’ The country’s Ministry of Information is consistently finding ways to close that loophole. But, unfortunately, the use of these temporary solutions is unreliable and unprotected (subject to data breach). 

With this growing frustration, Chinese businesses have recognized the need for a web analytic tool approved within the Great Firewall. Baidu and Tongji are a few developed programs used to fill the void. Baidu is China’s search leader, otherwise the Google of China. However, Tongji lacks security control as there have been reports in the past that this program has been used to weaponize viruses and spyware. 
China needs to be treated as an exception and not the norm to its Western counterparts. Local businesses have designed their online interfaces that align with the unique technological requirements inside the wall. Brands who wish to have an effective presence in the country must modify their design, layout, and code optimized for their niche. 
Chinalytics is the one solution that has proven effective around regulations from China’s Ministry of Information. Chinalytics provides users with customizations and safety of information needed to continue normal analytics processes.
Protecting a brand from a potential breach of data is very different in China than in the West. According to the People’s Republic of China’s Cybersecurity Law, personal information collected must be stored within China’s borders. Should companies fail to comply with laws, they are heavily fined and will have their business licenses revoked. Therefore, to ensure that a business’s data is protected and maintained in China, companies must:
  • Work with a local service provider that doesn’t share data with third parties. AWS Amazon Web Services is a prime example.
  • Make sure that the brands’ cloud-based data is encrypted. The country’s encryption falls within the Office of State Commercial Cryptography Administration (OSCCA); OSCCA-approved products can only be used in China. Brands will require clearance before applying.
  • Use of cryptography.
It is advised that companies consider investing the time and money required to secure their data before entering China.
China Lytics

Thank you for exploring our content. We aim to provide valuable insights into the Chinese market to aid your decision-making and support your business at every step.

Our blog is your resource for Chinese marketing tips and Chinese market guidance. Contact us with questions or for more service details below.

Website: www.mmgthailand.com
Tel: 06-3167-8206
Email: info@mmgthailand.com
FB: MMG Thailand
IG: mmg_thailand

Contact us

To Grow Your Sales

Due to high demand of our services, we offer only a 40-minute free consultancy session

Headquarters

Soi sukhumvit 39 Khlong Toei Nuea, Bangkok 10110

Operational office

211 Soi Pridi Banomyong 11, Sukhumvit 71 Rd., Khwaeng Phra Khanong Nuea, Watthana, Bangkok 10110

Fill out my online form.
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