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Douyin (TikTok)'s "decentralized" algorithm
Douyin (TikTok)’s smart, personalized algorithm that delivers content uniquely for each...
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B2B Xiaohongshu: Turn Traffic into Real Leads
As Xiaohongshu traffic keeps exploding, more and more B2B brands are jumping onto the...
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China’s Content Game: Douyin, Xiaohongshu & WeChat Video
In China’s rapidly evolving short-video landscape, understanding how each platform recommends...
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A big reveal of nearly 30+ brand collaborations: How to“play”cross-border marketing in China?
In Part 1, we unpacked why co-branding became one of the hottest plays in...
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A big reveal of nearly 30+ brand collaborations: How to“play”cross-border marketing in China?
In 2024, co-branding became one of the hottest buzzwords in marketing in China. From gaming...
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From Zero to 10 Million: How a Small Brand Cracked the Xiaohongshu Code.
In Xiaohongshu’s fiercely competitive content ecosystem, the conversion rate of marketing...
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The Ultimate Guide to Collaborative Marketing for Luxury Brands in China’s Social Media
This article offers a practical deep dive into collaborative marketing for premium products...
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Micro-Dramas = The New Weapon for Brand Marketing in China
Micro-dramas are becoming a new traffic entry point. The influx of new Chinese players...
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Scenario-Based Marketing: The Smart Way to Drive Brand Growth in the Chinese Market
By leveraging the power of content and scenarios, brands are shifting from merely meeting...
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Influencer (KOL/KOC) Marketing Xiaohongshu (Redbook) Marketing
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