The world is in this crisis together,
what can we do now to change the future of
By Molihua Media Group published in March 6th 2020
What do we need to be aware of in these trying times?
- Consumers are turning to online shopping in large numbers.
- Consumers will pay more attention to the details such as quality and performance of the items or services being offered.
What changes businesses can make now to prepare for the future?
During the crises businesses should focus more on a long-term recovery plan. The impact of this crisis is essentially in consumers changing channels. Many platforms seem to have realized this, and has created a competitive market in order to capture the attention of consumers.
The channels are variable, and every two to three years there are major changes in platforms such as the way they deliver information or their technology.
These changes are both in times of crisis or in normal conditions. But the real constant is “people”, so the key point is that your marketing should be focused around people. Find the right people to represent your business or products and see the difference it makes.
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