Establishment of Topic Bank

 It’s rumored that 80% of the success of an article depends on the choice of topic. 

To create content systematically, it’s essential to build a topic bank with input from both teams and individuals. Since topics and titles go hand in hand, it’s best to prepare at least three topic libraries.

• Title Material Library
    You have only one second to capture attention, so a strong, eye-catching title is critical. Effective headlines often use conflict, numbers, trends, contrast, pain points, benefits, urgency, curiosity, or suspense. Viral titles are usually closely tied to readers’ lives, emotionally direct, and clearly positioned.  To improve, build a headline library: collect great and trending titles, analyze why they work, and practice rewriting them. Headlines are easy to learn by imitation and doing so is far more effective than starting from scratch every time.
  
  
• Topic Selection Material Bank
   Choosing the right topic is critical if the direction is wrong, all effort is wasted. Many creators struggle simply because they don’t know what to write each day. Strong topics often come from current events, emotional resonance, sharp viewpoints, breaking common assumptions, controversies, curiosity, or helping readers say what they already feel. Valuable topics also give readers something worth discussing and sharing. The most practical solution is to build a topic bank: collect audience pain points, universal concerns, evergreen themes, trending topics, popular posts from your own and competitors’ accounts, and great topics from other platforms. With a rich topic bank, you’ll never run out of ideas and this is one of the most effective ways to plan content for WeChat official accounts.
  
  
• Repost Resource Library
  Just as original content needs a title bank and topic bank, reposted content also needs a dedicated resource library. Reposting is not a bad thing many top accounts repost regularly, sometimes even more than they publish original content. For most WeChat Official Accounts, reposting is a practical necessity. Without a repost library, editors waste time searching for articles and requesting permission each time. Building a repost library means identifying accounts that match your positioning, values, style, and target audience. Instead of searching randomly, follow the right accounts and source content directly from them. Tools like Newrank and Xigua Assistant help you find suitable accounts through categories and rankings, making reposting far more efficient.
  
  

Review past article performance, content quality, and style, and confirm reposting permissions. Then refine the list over time based on reposting results.