Ninebot X Eggy Party, Danzai gets a new car

On January 1, 2025, Ninebot and Eggy Party officially announced a strategic partnership. The two parties will launch a co-branded Ninebot Q-series electric vehicle and related peripherals. Cute elements from the game will be incorporated into the Ninebot app. During the Spring Festival, the game will launch exclusive maps and other gameplay features. Multiple offline themed events will also be held throughout 2025.

Brand–game collaborations can usually be approached from two main angles:
From the brand side:
Brands can bring game characters or elements into their promotions creating limited-edition merchandise, themed packaging, or even concept stores inspired by popular games. Simple touches like in-store decorations, themed activities, or fun interactions with staff can instantly attract gamers and enhance the shopping experience.

From the game side:
Games often launch limited-time brand events, like Haidilao × Egg Party or KFC × Naraka: Bladepoint, where players can unlock special costumes or in-game items by purchasing branded sets or completing event challenges.

This two-way collaboration allows both sides to connect with audiences in creative ways – driving engagement online and offline while expanding their fan communities.

02 When brands meet art : how do you capture the spotlight?

As consumers increasingly seek individuality and quality, collaborations between brands and art IPs have become a powerful trend blending creativity, culture, and style.

When a brand’s innovation meets the depth and imagination of an artist, magic happens.