Development Trends of China’s Internet Marketing Market
Starting from emotions to build consumer identification and deepen brand value.
As Chinese internet penetration continues to rise and mobile terminals become the core entry point, diversified smart devices are becoming part of people’s daily lives. The Internet of Everything (IoE) is reshaping lifestyles.
According to CNNIC statistics, as of December 2024, the number of Chinese internet users in China exceeded 1.1 billion, with Chinese internet penetration rate of 78.6%. Mobile terminals continue to dominate as the primary access point, with 99.7% of users accessing the Chinese internetvia mobile phones. As the base of digital users continues to expand, devices such as smart TVs, wearable devices, and smart home equipment are accelerating their connection to the Chinese internet, driving diversification in internet access methods.
2020–2024 Chinese Internet User Scale and Chinese Internet Penetration Rate
Date | Chinese Internet Users (10,000 people) | Chinese Internet Penetration Rate (%) |
Dec 2020 | 98899 | 70.4% |
Dec 2021 | 103195 | 73.0% |
Dec 2022 | 106744 | 75.6% |
Dec 2023 | 109225 | 77.5% |
Dec 2024 | 110833 | 78.6% |
2024 Device Usage for Chinese Internet Access
2020–2024 Chinese Mobile Internet Users and Their Proportion of Total Internet Users
Date | Chinese Mobile Internet Users (10,000 people) | Percentage of Total Internet Users (%) |
Dec 2020 | 98576 | 99.7% |
Dec 2021 | 102874 | 99.7% |
Dec 2022 | 106510 | 99.8% |
Dec 2023 | 109072 | 99.9% |
Dec 2024 | 110475 | 99.7% |
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